Who am I?
⚡ The short version
- I love learning (especially from my peers)
- I love putting what I have learned into practice — and seeing it run in production :)
- I love sharing what I have learned
- I love it when all of this delivers results for my employer or my clients!
My day-to-day work sits somewhere between e-commerce, WordPress, infrastructure and automation. With coffee in the middle of it all — a lot of coffee.
What I do today
Since 2015 → E-commerce manager
I work full-time on growing Cafés Querry’s online business, combining WordPress, web marketing and system administration skills.
I also developed a passion for coffee and became a master coffee roaster, including taking part in the Meilleur Ouvrier de France competition. Roasting now accounts for around 20% of my salaried work.
I try to apply the DevOps philosophy wherever possible: automate repetitive tasks, make systems more reliable and improve things incrementally. Since I work very independently, those repetitive tasks are often ones I gave myself in the first place :)
WordPress and WooCommerce
When I joined the company, I chose to migrate from Magento to WordPress and WooCommerce. I was the only person working on e-commerce at the time, so I preferred to grow the business on a platform I knew well, both technically and from a marketing perspective.
Its limitations and constraints have inevitably become more noticeable over time, but I do not regret that decision: the platform is still running and generating business.
Infrastructure
When I joined Cafés Querry, all IT operations were outsourced. I gradually built an infrastructure that now allows us to:
- run a fast storefront that generates business;
- share, store and back up our data, both internally and remotely;
- keep backups properly separated from production (hello, OVH Strasbourg fire).
Part of this infrastructure was initially built by hand. I move the rest towards infrastructure as code whenever time and the benefit-to-effort ratio make it worthwhile.
🧰 A few tools I use: Ansible, Rundeck, Docker, Podman, MariaDB, Apache, Nginx, Redis, Nextcloud, Netdata, VirtualBox, Bitwarden…
Web marketing
I have also put my web marketing experience to use for my employer, including:
- SEO, mainly on-site and, initially, off-site;
- SEM, mostly through Google Ads, which is now outsourced;
- community management, also outsourced for some time now.
Since 2015 → Sole trader
This business started quite simply: when I left my agency job, several clients wanted to continue working with me and I needed a way to invoice them.
I now work exclusively with businesses on a fairly varied range of needs:
- building and maintaining websites, both corporate and e-commerce;
- hosting and infrastructure;
- software and hardware troubleshooting on macOS, Windows and Linux;
- custom work whenever a problem does not fit neatly into a predefined category.
That last category is often my favourite: understand the problem, find a sensible solution, then automate it if it needs to be used more than once.
IT infrastructure
I have built and continue to maintain an infrastructure used for both professional and personal needs. Some of it is historical and was configured by hand; the rest is managed as code, with automated deployments where they make sense.
I self-host some services at home, on a dedicated Scaleway server or on an Oracle cloud instance, depending on the constraints:
- client and personal websites;
- file sharing and storage;
- DNS and backups;
- development environments;
- various internal tools.
🧰 A few tools I use: Terraform, Ansible, Podman, Docker, Nextcloud, Traefik and Caddy.
Where I come from
From 2008 to 2015 → Séquane
This is where I really cut my teeth professionally, working as a digital project manager at the Séquane communications agency. It was a demanding period and it ended on a difficult note, but it was also incredibly formative.
When I joined, the company was still young and almost nothing was in place for digital work. I was given responsibility for building the entire department: organization, a network of providers, the technical stack, client-needs analysis, project management, client retention, and so on.
It was also where I took my first steps into Ops, working on server administration, backups, monitoring, security and client workstation management.
Above all, this experience taught me to switch constantly between technical and human concerns. Among the skills I believe I handle best — yes, I am making a list because I am rather proud of them — I would include:
- problem solving;
- listening and empathy;
- knowledge sharing;
- stress and time management;
- curiosity.
My former side projects
I ran several side projects early in my career, but I have since put them aside. There is only so much time available: salaried work, self-employment and family life eventually won out.
- Feedblog.fr, a tech news blog that ran from 2007 to 2012, with around 1,000 published articles, nearly 800 of them under my name;
- 1titre1jour, a music discovery blog that ran from 2008 to 2009, with just over 300 posts;
- Dubsteppa.fr, a dubstep news blog that ran from 2011 to 2013, with around one hundred posts and nearly twenty podcast episodes.